To close the morning technical symposium, the Midwest Society of Cosmetic Chemists hs selected Adam Olenn, CEO of Rustle & Spark, as the keynote speaker. He will present: “Infinite Advantage: Impact Storytelling.”

Ollen has 25 years of branding and marketing leadership, and he and his team at Rustle & Spark have put this knowledge to work in service of clients around the world across four continents, from nonprofits to corporations, schools and more. With robust support from neuroscience, psychology and behavioral economics, he teaches audiences of all ages why and how stories work—and how to harness the magic for themselves to drive sales, increase employee engagement, woo donors and win over stakeholders.

According to Midwest SCC, this energizing, inspiring and highly practical keynote, attendees will learn why stories are the preeminent form of human communication, the transformative effects they have on business, and how to achieve these results time after time.

Ollen’s presentation will address:

• This presentation will talk about
• The neurobiology and psychology of how stories affect us
• Why stories are our most powerful persuasive tool
• What a story actually is—and what it isn’t
• A clear, step-by-step process to craft your own story
• A simple, effective toolkit for making your story more powerful
• How to use stories to transform sales, marketing, and fundraising
• How to use storytelling to unify your organization’s culture